Marketing Your Business - Maximizing Your Marketing Profits 21 Unique Ways To Improve Your Space Ads
By Dr. Andrew S. Linick,Ph.D. The Copyologist®
Appearance
p 01. Is your ad in character with the market you are reaching?
p 02. Is the presentation in character with the product or service you are offering?
p 03. Is your ad in harmony with the editorial content of each magazine?
Content
p 04. Is there a central theme behind your ad?
p 05. Does your headline and sub-headline stick to the key offer and reinforce the ultimate benefit?
p 06. Is your product or service dramatized to its best advantage by format and/or presentation?
p 07. Are good quality drawings or photographs used to portray the product?
p 08. Do you show widely adaptable examples of your product or service in use?
p 09. Is your copy believable and "chock full" of benefits and not just features?
p 10. Does your copy pass the "readability test?" Short words? Short sentences? Tight paragraphs having no more than seven lines?
p 11. Are your statements backed up by testimonials and first or third party endorsements?
p 12. Does your entire ad presentation follow a logical sequence and tell a complete story - including price, offer and guarantee?
p 13. Does your entire ad presentation build toward inducing the reader to take specific action? 800 #'s, credit cards for credibility, Good Housekeeping Seal?
Preparation
p 14. Does the layout have the feel of a good mail order direct response advertisement?
p 15. Will the ad appear to look like an editorial, pub set?
p 16. Is the choice of typography in keeping with your presentation? Does your copy pass the "Typography test?" Neat. Easy to read. Title case for headlines.
p 17. Is color employed judiciously to show the product or service in its best light?
p 18. Are typography, photography, and art in keeping with the market and proposition?
p 19. Has art work been prepared in the best manner for the printing process to be employed in a variety of media?
p 20. Have all artwork and mechanicals been checked and approved by the artists or art studio before releasing the ad?
p 21. Did you consult Andrew S. Linick, Ph.D.-The Copyologist® about it?
For a FREE initial 15 minute consultation appointment call 631.924.3888 o Fax: 631.924.3890 Mail: The Linick Group, Inc., Linick Bldg., PO Box 102, Middle Island, NY 11953-0102 email: LinickGrp@att.net o Website: www.lgroup.addr.com
Copyright © 2003 by The Copyologist® All Rights Reserved!
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