Modern Opportunity

Business opportunities for Long Island and the world!

A publication of Lexicon Express, Inc. Francine York, publisher

Welcome!
To the December 2003 Edition of
Modern Opportunity Newsletter/Ezine

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Success Quotes of the Month:

"We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment."
Jim Rohn, speaker and author

"I do not try to dance better than anyone else. I only try to dance better than myself."
Mikhail Baryshnikov, dancer

"The errors to avoid are those that eliminate opportunities to try again."
Lazar Goldberg

"If we all did the things we are capable of doing, we would literally astound ourselves."
Thomas A. Edison, scientist and inventor

"If a man has talent and cannot use it, he has failed. If he has talent and only uses half of it, he has partly failed. If he has a talent and learns somehow to use the whole of it, he has gloriously succeeded and has a satisfaction and a triumph few men ever know."
Thomas Wolfe, author

The things that come to those that wait may be the things left by those who got there first.

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Dear Subscribers,

This newsletter is for you, please feel free to email me directly
with any ideas, comments, topics you would like to read about, etc.... ________________________________________________________________________________________

TIP of the Month

"Awhile back, one of our tips covered "drop down" menus. Say for example, the menu is to select a State for mailing purposes, when you order something online. If you live in New Jersey like I do, you have to scroll down the menu to find "New Jersey".

Well there is a faster way - simply depress "N" and the first State that begins with that letter will be displayed. Continue hitting the "N" and it will scroll through the States - when you get to yours, simply hit "Enter" and it will fill in the selected State.

Guess What? You can do the same thing with your Favorites Menu.

Click on your Favorites menu then hit the first letter of the favorite you're looking for on your keyboard. The first item with that letter will be highlighted.

If that isn't the right one, hit the letter again. The next favorite beginning with that letter will be highlighted.

Once you land on the favorite you're looking for, hit the "Enter" key.

If you're like me, you have a ton of favorites and sometimes finding them can be a chore. This little tip sure speeds up that process."

Tip by Bob Osgoodby, publisher of Tip of the Day

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Read Andrew Linick's article..."Letters to Lure Back Clients"

Read Elena Fawkner's article..."Look Before You Leap ... Is A Home-Based Business REALLY For You?"

Read Kenneth Cerini's financial article..."The Balance Between Your Corporation and Your Salary"

Read Jenny Fulbright's article..."10 Secrets of Successful Entrepreneurs"

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"The Balance Between Your Corporation and Your Salary"
By Kenneth Cerini, CPA, CFP, DABFA

For years S-Corporation owners have utilized shareholder distributions as a way of pulling profits out of their business. Too often, however these distributions came in lieu of salary.

Taxation of Distributions:

S-Corporations provide their shareholders with the benefit of a single layer of tax. They are pass through entities, so any earnings of the corporation pass through the corporation to the individual shareholders where they are ultimately taxed. As a result, the shareholders personally pay tax on the profits whether they are distributed or not. Therefore, distributing these profits does not provide for any additional taxation. This differs from a regular or C-Corporation, in that the C-Corporation is not a pass through entity. Profits, therefore, are taxed at the corporate level and not the individual level. When profits are ultimately distributed to shareholders, they are transferred as dividends, subject to tax at the personal level … double taxation. As part of the 2003 Economic Growth and Tax Recovery Act, the tax on dividends was lowered to 15% and 10% (dependent on income levels), however there still remains two levels of taxation.

Taxation of Wages:

The taxation of wages is substantially the same whether an entity is an S-Corporation or a C-Corporation. The corporation gets a deduction for the wages paid, providing such wages are reasonable, and the shareholder receiving the wages is taxed individually for those wages. In a C-Corporation this effectively eliminates the double taxation because the income is transferred from the corporation to the individual shareholder. This is not the case in an S-Corporation however, since the S-Corporation has only 1 level of taxation.

In addition, wages are subject to other forms of taxation, namely Social Security, Medicare, workers' compensation, and Federal and state unemployment. This could result in additional taxation of some 20% or so.

Distributions in Lieu of Wages:

As a result, shareholders generally benefit from having monies paid to them in the form of distributions as opposed to wages. While this is not in compliance with IRS regulations, many small corporations, nonetheless, have employed this strategy over the years. The IRS has always maintained its ability to recharacterize S-Corporation distributions to wages, when they believe that wages paid to shareholders are too low. And in fact, court cases have supported the IRS' position of recharacterization. In the past, however, it was not a high priority for the IRS, so the practice went unchecked.

The IRS' Renewed Interest:

The IRS believes that this practice has gone on too long, and they have recently expressed an interest in challenging such cases in the future. Where a shareholder provides services to an S-Corporation, and such services are instrumental in the corporation's operations and profitability, the IRS will be looking to see that the individual received reasonable compensation for such services. If the shareholder did not, and the shareholder received distributions of profits, the IRS will consider challenging the status of these distributions in an effort to reclassify them as salary.

During 2002, the IRS performed a study, whereby 84 S-Corporation cases were "judgementally selected" from a population of returns where income exceeded $50,000, but compensation to officers was below $10,000. The results were staggering. Average shareholder compensation was $5,300 while average distributions to shareholders were $349,323. The large disparity between these amounts suggests a potential underreporting of salaries.

Conclusion:

In order to avoid the taxes, penalties, and interest associated with a recharacterization of distributions to wages by the IRS, it is going to be imperative for S-Corporation shareholders to pay themselves reasonable compensation before any distributions are taken. The issue is going to come down to exactly what is reasonable compensation, and how is it determined. The goal will be for shareholders to find an amount they can live with and that will also appease the IRS.

Kenneth Cerini, CPA, CFP, DABFA is the Managing Partner of Cerini & Associates, LLP, a full-service accounting and consulting firm located in Suffolk County, NY. The firm specializes in providing in-depth business advisory services to small business and non-profit organizations. For additional information visit them on the web at www.ceriniandassociates.com.

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"Look Before You Leap ... Is A Home-Based Business REALLY For You?" © 2000 Elena Fawkner

Working from home sounds wonderful, doesn't it? No commute; no boss breathing down your neck; no fixed schedule; reward for effort; control; work/family flexibility; not having to worry about being laid off; leaving the office politics way behind; not having to get dressed up; being with your children. Is this what comes to mind when you think about what it would be like to work from home? If so, take a good hard look before you make the jump from paid to self- employment.

Although these are all indisputably strong benefits of running your own home-based business, they need to be weighed against some pretty harsh realities if you are to make an informed decision whether a home-based business is truly right for you. These realities can be grouped into three main areas: personal, financial and situational.

PERSONAL REALITIES

-> Commitment - you must be totally committed to making a success of your business. It is important to distinguish between commitment and mere interest. If what you want to do as a business is only an interest, your enthusiasm and motivation may wane over time. You must be absolutely committed to the success of your business if you are to achieve the success you desire.

-> Risk-Taker - one of the benefits of owning your own business is that you don't have to answer to a boss. The other side of the coin is that there is no-one to fall back on if things go wrong. If you make a mistake or suffer a loss, you wear it. For this reason, you must be comfortable taking calculated risks. If security and stability are very important to you, perhaps paid employment is a better option.

-> Self Motivation - again, there is no boss to wave a carrot under your nose to get you moving. You must be able to motivate yourself to do what needs to be done and that includes the stuff you don't particularly enjoy doing.

-> Self Discipline - being your own boss means exercising personal discipline to ensure that the work gets done. There will be no end of distractions to tempt you away from the task at hand when you're working from home. You will need a healthy dose of self discipline to ensure you stay on track.

-> Patience - starting a home-business is one thing; turning a profit is quite another. You will not make a profit overnight. Be prepared to be patient and frugal during the first few months of your new venture.

-> Reasons - closely related to the need for self-motivation, your reasons for wanting to work from home will keep you in the saddle. If your reasons are to get rich quick or work fewer hours, think again. A home-based business will definitely not deliver.

-> Flexibility and Adaptability - you may have come from a corporate environment where you enjoyed a certain status. You may have had a secretary or assistant to take care of the more routine aspects of your job description. In your home-based business you will need to be prepared to wear many hats, at least in the beginning. This means being flexible and adaptable, being prepared to learn new skills and willing to take on new tasks.

-> Willingness to Sacrifice - especially in the early stages of your business, be prepared to make sacrifices in terms of time and money to get your business off the ground. You will need to be prepared to put in long hours and, more likely than not, get by on less money than you were bringing home from your paid job.

-> Work Ethic - the backbone of all of the disciplines you will need to practice in your home business is your work ethic. If you have a strong work ethic then the need for personal discipline and sacrifice will come as no surprise.

-> Stress Management - the burden of your business's success or failure will rest squarely on your shoulders. That's a lot of responsibility. Consider your capacity for stress management. If it's not high, learn ways to increase it.

FINANCIAL REALITIES

-> Cash Reserves - if business is slow to start, do you have sufficient cash reserves to see you through? If not, perhaps you should consider starting your business part-time until it is bringing in enough of a profit to sustain you.

-> Retirement Planning - say goodbye to the employer-sponsored pension plan and hello to the world of IRAs (Individual Retirement Accounts). You need to think differently about your retirement plans and should seek the advice of a qualified financial planner in the early days of your new business.

-> Health Insurance - say goodbye too to the perks of paid employment such as free medical, dental, life and disability insurance. You will need to take out your own cover for these risks.

-> Vacation - no-one's going to pay you while you take that two week vacation any more. And, while we're at it, who's going to run your business while you're away?

SITUATIONAL REALITIES

-> Hard Work, Long Hours - if you think that working for yourself means you won't have to work as hard or as long, think again. Most likely it will mean more of both.

-> Interruptions - if you have children at home, be prepared for constant interruptions. Being with your children, of course, is one of the main advantages of working from home but you will need to set limits if your business is to get sufficient attention. The same goes for your spouse!

-> Distractions - beware of the temptation to take care of household tasks during the time you have allocated to your business. It's very tempting to run a load of washing or vacuum the carpets instead of facing up to that business task you don't feel like doing right now. Self-discipline is crucial if you are to avoid procrastination undermining your productivity.

-> Isolation and Loneliness - if you come from a busy corporate background, at some point after the novelty of working from home begins to wear off, you may begin to feel isolated and even lonely. Be prepared with strategies to keep the isolation blues at bay. See "Overcoming Isolation in Your Home Business" at Overcoming Isolation for some suggestions.

As you can see, although there are many wonderful reasons to work from home, there are also many strong reasons why a home-based business may not be the right choice for you. Take a good hard look at the above realities and your own personal qualities and motivations. Do you have what it takes to make a success of your business? Are you prepared to do what has to be done? Whatever that is? If so, a home-based business may very well be just what the doctor ordered. But, if you have any doubts, look very hard before you make the leap from paid employment to your own home- based business. You could very well be jumping from the frying pan into the fire.

Elena Fawkner is editor of A Home-Based Business Online ... practical ideas, resources and strategies for your home-based or online business. AHBBO

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"10 Secrets of Successful Entrepreneurs" by Jenny Fulbright

Running a one-person business is a creative, flexible and challenging way to become your own boss and chart your own future. It is about creating a life, as it is about making a living. It takes courage, determination and foresight to decide to become an entrepreneur. From the relatively safe cocoon of the corporate world, where paychecks arrive regularly, you will be venturing into the unchartered territories of business.

Is there a way to determine whether you can be a successful entrepreneur, or you are better off to work for somebody else? Alas, there is no formula for success. However, most successful entrepreneurs share these ten characteristics. Check if you possess any one of them:

1. Think success. To attain the kind of success that you want, you need to dream big. Every success story starts with big dreams. You need to have big dreams for yourself - which you want to be somebody rich, famous or fulfilled. You need to have a clear vision of what you want to achieve. But it doesn't stop in dreaming alone. You should actively visualize success in your mind that you can almost feel it, touch it or it is within your reach. Play this image back at every opportunity. What does it feel to triple your current income? How will your life change? What will your business look like if you achieved the million-dollar mark?

Successful entrepreneurs possess an attitude of openness and faith that you can have what you want if you can simply envision it as the first step on the path of action to acquiring it. Management gurus have taught us the power of visualization - seeing yourself in your mind as having accomplished your dreams. If you want to be a successful writer, envision yourself signing books for a throng of people who have lined up to have your autograph. If you want to be rich, picture yourself in luxurious surroundings holding a fat bank account. And the process of envisioning success for you should be a constant activity! You need to think that you are successful (or will be one) every single waking hour. A personal development coach shared me her secret to help her continuously visualize her goals for the moment: when climbing stairs, recite your goal with every step you take. So if you want more money, say "I will have money" in every step of the stairs. This technique will reinforce your goal and keep it fresh in your consciousness.

2. Be passionate with what you do. You start a business to change any or all part of your life. To attain this change, you need to develop or uncover an intense, personal passion to change the way things are and to live life to the fullest. Success comes easily if you love what you do. Why? Because we are more relentless in our pursuit of goals about things that we love. If you hate your job right now, do you think you will ever be successful at it? Not in a million years! You may plod along, even become competent at the tasks, but you will never be a great success at it. You will achieve peak performance and do what you have to do to succeed only if you are doing something that interests you or something that you care about. Entrepreneurs who succeed do not mind the fact that they are putting in 15 or 18 hours a day to their business because they absolutely love what they do. Success in business is all about patience and hard work, which can only be attained if you are passionate and crazy with your tasks and activities.

3. Focus on your strengths. Let's face it; you cannot be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on it. You will become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you have good marketing instincts, then harness this strength and make full use of it. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To transform your weakness to strength, consider taking hands-on learning or formal training.

4. Never consider the possibility of failure. Ayn Rand, in her novel The Fountainhead, wrote, "It is not in the nature of man - nor of any living entity, to start out by giving up." As an entrepreneur, you need to fully believe in your goals, and that you can do it. Think that what you are doing will contribute to the betterment of your environment and your personal self. You should have a strong faith in your idea, your capabilities and yourself. You must believe beyond a shadow of a doubt that you have the ability to recognize and fulfill them. The more you can develop faith in your ability to achieve your goals, the more rapidly you can attain it. However, your confidence should be balanced with calculated risks that you need to take to achieve greater rewards. Successful entrepreneurs are those who analyze and minimize risk in the pursuit of profit. As they always say, "no guts, no glory."

5. Plan accordingly. You have a vision, and you have enough faith in yourself to believe that you can achieve your vision. But do you know how to get to your vision? To achieve your vision, you need to have concrete goals that will provide the stepping-stone towards your ultimate vision. Put your goals in writing; not doing so just makes them as intangible fantasies. You need to plan each day in such a way that your every action contributes to the attainment of your vision. Do you foresee yourself as the next Martha Stewart of hand-made home furnishings? Perhaps today, you need to see an artist to help you conceptualize the new line of hand-made linens that you hope to launch. Intense goal orientation is the characteristic of every successful entrepreneur. They have a vision, and they know how to get there. Your ability to set goals and make plans for your accomplishment is the skill required to succeed. Plan, plan and plan - because without which failure is guaranteed.

6. Work hard! Every successful entrepreneur works hard, hard and hard. No one achieves success just by sitting and staring at the wall every single day. Brian Tracy puts it out this way, "You work eight hours per day for survival; everything over eight hours per day is for success." Ask any successful businessperson and they will tell you immediately that they had to work more than 60 hours per week at the start of their businesses. Be prepared to say goodbye to after-office drinks every day, or a regular weekend get-away trip. If you are in a start-up phase, you will have to breathe, eat and drink your business until it can stand on its own. Working hard will be easy if you have a vision, clear goals, and are passionate with what you do.

7. Constantly Look for Ways to Network. In business, you are judged by the company you keep - from your management team, board of directors, and strategic partners. Businesses always need assistance, more so small businesses. Maybe the lady you met in a trade association meeting can help you secure funding, or the gentleman at a conference can provide you with management advise. It is important to form alliances with people who can help you, and whom you can help in return. To succeed in business, you need to possess good networking skills and always be alert to opportunities to expand your contacts.

8. Willingness to Learn. You do not need to be a MBA degree holder or PhD graduate to succeed in your own business. In fact, there are a lot of entrepreneurs who did not even finish secondary education. Studies show that most self-made millionaires have average intelligence. Nonetheless, these people reached their full potentials achieved their financial and personal goals in business because they are willing to learn. To succeed, you must be willing to ask questions, remain curious, interested and open to new knowledge. This willingness to learn becomes more crucial given the rapid changes in technologies and ways of doing business.

9. Persevere and have faith. No one said that the road to success is easy. Despite your good intentions and hard work, sometimes you will fail. Some successful entrepreneurs suffered setbacks and resounding defeats, even bankruptcy, yet managed to quickly stand up to make it big in their fields. Your courage to persist in the face of adversity and ability to bounce back after a temporary disappointment will assure your success. You must learn to pick yourself up and start all over again. Your persistence is the measure of the belief in yourself. Remember, if you persevere, nothing can stop you.

10. Discipline yourself. Thomas Huxley once said, "Do what you should do, when you should do it, whether you like it or not." Self-discipline is the key to success. The strength of will to force yourself to pay the price of success - doing what others don't like to do, going the extra mile, fighting and winning the lonely battle with yourself.

About the author: Jenny Fulbright is a Staff Writer for PowerHomeBiz.com. For information on starting a small and home-based business, visit PowerHomeBiz.com

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A personal message from the publisher...

How I became a proud, single, work at home grandma.

My name is Francine York, publisher of Modern Opportunity Web site and newsletter. I welcome you to what is fast becoming the quintessential business opportunity web site. Not only will you find a wide variety of interesting and profitable opportunities; but you will find services and products as well. Feel free to browse the site and read the many informative articles and columns geared to assisting you in becoming a successful entrepreneur. My email "door" is always open to you; so email me anytime and you will receive a personal reply from me.

And now, about my background and how I came to publish this site and newsletter... Due to budget tightening, my job at a not-for-profit agency was cut back to part time. Because I needed more of an income, I set out looking for a new position. At about the same time, my daughter and son-in-law gave me the wonderful news that they were expecting their first child and my first grandchild! My joy was boundless until the reality of economics deflated my euphoria. My daughter would have to go back to work three months after the baby was born. I started envisioning he/she being cared for by strangers in a day care setting. Fortunately, when I had my three children, I was able to stay at home until the youngest was in full day nursery school; but she could not financially do the same.
EUREKA! It suddenly became crystal clear...I would stay home and care for my grandchild.

First I headed for my financial advisor to review my finances and see if I could do this. He politely and firmly said, "Get a job, send your grandchild to day care like so many others do; sell your house; giveaway your three dogs; and rent a small apartment, then maybe you can afford to stay home." Needless to say, I was horrified and angry. You see, I had recently separated from my husband of many years and could no longer rely on him to help with the income.
The more people told me what a crazy idea this was, the more I was determined to do it! I began looking in the classifieds for home based business opportunities. Most listings were for opportunities for which you needed a great deal of money; and that I would not be able to run from my home. That was not going to do. Unfortunately, at the time, I was not knowledgeable about the myriad business opportunities available which can be operated from the home. Finally, I saw an ad for newspaper for sale. The same week my grandson, Ethan Jacob, was born (May 11, 2002), I became the new owner of a business opportunity newspaper. Since I knew the impact the Internet has on today's existence, I immediately started designing a web site. Today, after a year of changes, improvements, redesign and hard work, the site has grown to over sixty pages with more on the way.

I am a proud, single, work at home grandma now; and loving every minute of it!

To give readers, some info about my educational background...I graduated from Brooklyn College, Brooklyn, NY with Bachelor and Masters of Science degrees in the field of education. I spent the next four years teaching in a N.Y.C. public junior high school. Coming next was a move to the "burbs" in 1973 followed by the birth of my third child. When he turned four, I returned to teaching in a Brooklyn High School. The commute, the conditions and having a mother who was quite ill caused me to rethink the teaching profession. I decided that I needed a change, a challenge and to be closer to home. My next venture was opening a retail business...a Hallmark card and gift store on Long Island. Fifteen successful years later, that was sold. Not at all ready to sit idly by and watch the world pass me, I sought a new focus. I found a job working for a small marketing company. Since writing was always my hobby-I have been published several times-I was able to write copy, marketing plans, radio commercials and the like. It was during that time, after many years of marriage, that my husband and I decided to separate. The week after my daughter was married, 8/13/00, I lost my job. Luckily, I was hired to do public relations, write press releases, oversee the computer program, assist with development, etc. for the not-for-profit agency at which I had been volunteering as a crisis counselor since 1995.

My story comes full circle...I am here, it's 2003 and I am a very happy stay at home, single grandma whose mission is to offer money-making opportunities, services, products and essential information so others who desire, or need to, will be empowered and able to stay at home; and they will be able to find all the resources necessary to do just that right here...so, WELCOME and much success in your endeavors!

Thank you for your interest in Modern Opportunity... Business Opportunities for Long Island and the world!

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