Welcome! to the March 2006 edition of Modern Opportunity Newsletter/Ezine.
Advertising SALE...Buy One Ad, Get The 2nd of Equal or Lesser Value FREE
Announcement...the next Long Island, NY Business Opportunity EXPO* will be held in the Fall of 2006. 10% Discount if you reserve with $100.00 or more deposit by 09/30/06
SPECIAL ONE TIME FREE Business Opportunity EVENT
Read Easily-Missed Tax Deductions that Every Realtor and Entrepreneur Should Know
By Chris Bird
Read ID Theft - Warning by Bob Osgoodby
Read Strategies To Fight Email Spam
By John Tourloukis
Read Do You Have a Good "Elevator Speech"
and a "30-Second Sound Bite?"
Read Technology News
Spammer Hit With $11.2 Billion Fine AOL Catches Flack for E-Mail Postage Proposal
Read Blogs Creating a Buzz with Businesses
by Kate Smalley
Read Tip of the Month: Locked Up
by Bob Osgoodby
Read Inspirational Quotes
Read about Francine York, publisher of Modern Opportunity Website, ezine, newspaper and Expo
Visit http://www.modernopportunity.com Modern Opportunity website
Visit and write a comment http://modernopportunity.blogspot.com/ The NEW Modern Biz Opportunity Blog
*for more information about the EXPO...call: (631) 673-3208 or email: fran@modernopportunity.com
Want advertising info on placing a solo ad, ezine ad, or ad on the Modern Opportunity website? Yes! I want more info re: low cost advertising
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Want to read more inspirational quotes? click onto: http://www.modernopportunity.com/inspirations.html
"If you're still hanging onto a dead dream of yesterday, laying
flowers on its grave by the hour, you cannot be planting the
seeds for a new dream to grow today." -- Joyce Chapman, Author
Don't follow the path. Go where there is no path and begin the
trail. When you start a new trail equipped with courage,
strength and conviction, the only thing that can stop you is
you! -- Ruby Bridges
Perseverance is a great element of success. If you only knock
long enough at the gate, you are sure to wake up somebody.
-- Longfellow
"If you can imagine it, you can achieve it.
If you can dream it, you can become it." -- William Arthur Ward
Being challenged in life is inevitable, being defeated is
optional. -- Roger Crawford
"Chase your passion, not your pension." -- Edward James Olmos
A procrastinator's work is never done. unknown
Pessimists calculate the odds. Optimists believe they can
overcome them. -- Ted Koppel
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Dear Subscribers,
This newsletter is for you, my email "door" is always open, so please feel free to email me directly fran@modernopportunity.com with any ideas, comments, topics you would like to read about, etc....
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Locked Up
No, we're not talking about the "pokey" or the "slammer"; not even
a jail, we're talking about your computer.
Have you ever tried to shut it down, only to have it hang on the
shut down screen? Or maybe it's locked up beyond any
CTRL-ALT-DEL help. You may even find that hitting the power
button doesn't seem to do anything.
If you really need to force a shutdown via the power switch,
press it in and hold for about 6-8 seconds. That should turn the
computer off.
Only do this as a last resort-you should always try to shutdown
your computer properly.
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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Easily-Missed Tax Deductions that Every Realtor and Entrepreneur Should Know
By Chris Bird
Year-end Tax Planning Deserves Year-around Consideration
The reason so many IRS deductions go unclaimed - business owners don't
know about them. Or they don't know about them early enough in the year
to collect necessary information as they go along.
As a person running your own operation, tax consequences need to influence
how you conduct business, day in and day out.
Where to spend - or not.
How to structure transactions. When to act.
How much you must pay in income taxes can easily
determine whether your operation turns out to be profitable
for the whole year. You're entitled to claim every expense and write-off the
law allows. That's money in your pocket.
As you read on, take a bow for those you're already doing. And resolve to benefit
from others that fit your situation (which now won't pass you by). There's still
time to include these tax-saving deductions for your 2005 Federal tax return.
Section 179 Property - Personal Property Write-off
Receive an up-front write-off of up to $20,000 for personal property purchased
for use in the business. That covers computers, printers, office furniture,
fixtures, etc. It's no longer necessary to depreciate the cost over the asset's
useful life, since you can expense the entire purchase price the year the asset is acquired.
Notice that this deduction cannot be used for personal property like appliances and
furniture in residential rental property, however. But it would apply for such equipment in commercial rentals.
Travel Expenses
The Internal Revenue Code defines travel expenses as the "ordinary and necessary"
expenses incurred while traveling away from home for your business, profession or job.
They include transportation, baggage, meals, lodging, laundry, telephone calls, tips.
Travel expenses do not include expenses for entertainment or meals (below).
Regulations require that business travel expenses be substantiated by evidence like
diaries, logs, receipts, paid bills and expense reports. You must separately report
each expense for transportation, lodging and meals. Indicate the date you left and
returned for each trip, and the number of days away spent on business. Note down
your destination and the business reason for the trip, or what business benefit
you expected to gain.
Entertainment Expenses
The IRS restricts your ability to write off the cost of meals and entertainment.
Unlike other expenses, only 50% of what you actually spend can be deducted as
business expense. In my experience, Realtors too frequently under-claim
entertainment expenses they're entitled to take.
Avoid the risk of scrutiny by keeping certain information for each deduction:
- Date and time
- Place
- Amount claimed
- Relation to the person or event
- Anything else relevant
There are several areas where the 50% reduction does not apply. So break those
figures out and write them off 100%.
- Transportation to and from an event
- Open houses for listings
- Events to reward employee performance
- Business gifts or incentives up to $25 per customer or client
Home Office Deduction
You may write off the portion of your home used regularly as the office
of your business. Deduct a percentage of the utilities, repairs, maintenance
and depreciation. The tricky part - that area must be use exclusively for
business purposes. And you cannot also have another off-site office where
you conduct business. This topic is so important for Realtors (and widely misunderstood),
that I'll devote a future article to this.
Put Family Members on the Payroll
Hire family members to work for the business. Pay them for the work done at the rate
you'd pay someone else to do it. Minor children, your spouse, grandma, etc, can help
with necessary tasks - answer the phone, cleaning and maintenance, record keeping,
distributing flyers, performing computer tasks, etc. Keep detailed records of their
tasks and hours. And the person does have to do the work. The numerous advantages of
involving family members in the business go way beyond saving taxes. And since they
really earned it, the "kiddie tax rules" do not apply.
Get in the Habit of Finding Legitimate Deductions
Taxes won't go away. But by claiming every deduction you're entitled to, you can cut them down to size.
©2005, Chris Bird
Chris Bird Conducts 150 seminars a year for Real Estate and Financial professionals
Wealth building, financial planning, residential rentals, tax strategies, accounting
Certified Financial Planner (CFP) IRS Enrolled Agent Chris@ChrisBirdSeminars.com
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ID Theft - Warning by Bob Osgoodby
There is an email circulating about the web purportedly from the
Internal Revenue Service. It says that "After the last annual
calculations of your fiscal activity we have determined that you
are eligible to receive a tax refund of $63.80." It then tells
you to access a web from to get your tax refund.
The web page asks for your Social Security Number, Your
Credit/Debit card number and expiration date, etc. This is a
scam. Do not respond to this email. The IRS does not contact
taxpayers anonymously by email.
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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Blogs Creating a Buzz with Businesses
by Kate Smalley
Businesses are buzzing about blogs. A blog-short for Web log-is simply
a digital diary or online forum. Technically speaking, a blog is an online
journal that is regularly updated with content and built on a platform
with automated syndication. The appeal of blogs is driving businesses to
find ways to capitalize on these unique public journals.
Almost 80,000 new blogs are created every day, according to the semiannual
State of the Blogosphere report from Technorati, a Website that indexes blogs.
There are some 14.2 million blogs in existence, 55 percent of which are active.
Business publications are rapidly bringing blogs to the front lines, boosting
their presence on the Web and search engine performance.
How Businesses Are Using Blogs
Blogs can be created to cover almost any topic. Here are some of the ways you
can use blogs to benefit your business:
1. News - Since blogs can be syndicated, any content addition is easily distributed
throughout the Web. Company news can make great content.
2. Education - You can use blogs to educate consumers about products and services.
Google's Adwords Blog is a good example of this usage.
3. Commentary - Insightful analysis of industry-specific news and events makes
great blog content.
4. Promotion - Blogs can be a great channel to promote new products or services.
This promotion can be achieved through a combination of news, education and commentary.
Blogs and Search Engines
Blogs tend to perform well with search engines. Search engines have historically
looked for content-rich Websites that are updated frequently. Search Engines like
unique and popular content; they also favor content with keyword links. Blogs contain
these elements, which makes them a great match for search engines.
In addition to helping your Website rank well in search engines, a blog can provide
quality links back to your main domain. Plus, it can expand your traffic and presence
on the Web, all of which can add up to more sales.
Tips for Developing Blogs
Here are a few quick tips to help you have a successful blog:
1. Keep it simple: Blogs should be easy, quick reads that link to
other pages that are more in-depth.
2. Keep it fresh: Blogs should be updated frequently. Good content
should be added a
minimum of three times a week.
3. Provide useful content: Add content that is useful for others
to read and your
blog's popularity will grow.
A blog can help you better serve your customers, plus enhance
your brand image online.
Copyright © 2006 Kate Smalley, Connecticut Secretary, 203.641.3739
Transcription and Secretarial Services
http://www.connecticutsecretary.com
kms@connecticutsecretary.com
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Do You Have a Good "Elevator Speech"
and a "30-Second Sound Bite?" by Barbara Brabec
Until I met copywriter Eileen Coale, I did not know what an
"elevator speech" was, but it's something you should know
about because it's essential for networking success. Eileen
offers a wide range of copywriting services on her Coale
Communications site at www.eileencoale.com. She explained,
"An elevator speech is that 30-to-60 second sound bite you
give about your business if someone asks what you do," she
explains. "The theory is that if you get into an elevator
with someone who asks this question, by the time they get
off the elevator after a few floors, you have to be finished
with your little spiel."
Whereas an elevator speech is going to be a handy business
tool for many business owners, most of us also need a good
"30-Second Sound Bite" or "personal pitch" that neatly
explains who we are and what we have to offer. It's easy to
see that if you could promote your products or services in
just 30 to 60 seconds, you could do a lot of marketing
whenever you find yourself in a position to strike up a
quick conversation with a stranger. My workshop students
have often told me how they made sales while chatting
with someone at the post office or while waiting in line at
the grocery store or a theater. In fact, awhile back when I
sat down on a bench at the post office and groaned a little
in the process, the woman beside me sympathized and soon
we were talking about my knee and her arthritis. She quickly
launched into a personal spiel about the amazing natural
alternative she used to relieve her pain. Said she believed in
it so much she was now selling it to others. Before I knew it,
I had her card and Website address in hand.
In addition to the above "marketing word tools," you should
also have a tight seven-word summarization of your
positioning statement that explains what you do. (For more
information on this topic, see Homemade Money: Bringing in
the Bucks, pg. 72 .)
visit her at: http://www.BarbaraBrabec.com
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Technology News 1/10/06
1-Google Buys Web-Based Word Processor
Google has acquired Upstartle, a company that makes a Web-based
word-processing application called Writely. The move gives
another indication that the company known for search technology
is earnestly working to expand its presence with users.
Google already offers desktop search and e-mail, and the
addition of Writely to Google's offerings moves it closer to
competing with Microsoft. With Writely, users share access to
documents with other users on the Internet. Groups of users who
have access to a document can collaboratively edit it, not
unlike how wikis are created and edited. Documents can then be
published online or converted to common formats such as
Microsoft Word. Alan Yates, general manager for Microsoft Office
Information Worker Product Management Group, said that a handful
of others offer similar services as an alternative to Microsoft
Office products, but he noted that 400 million people worldwide
use Microsoft's tools.
Scott Kessler, equity analyst with Standard and Poor's,
acknowledged that Google's acquisition of Writely would have a
minimal effect on Microsoft, but he said the two companies are
moving closer and closer to being direct competitors.
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Technology News
2-AOL Catches Flack for E-Mail Postage Proposal
AOL's announcement last month that it would implement a fee
system for e-mail has drawn a stern backlash from nonprofit
organizations. A group of more than 50 nonprofits has signed an
open letter to AOL calling the proposal a threat to a free
Internet.
Signers of the letter, including the Democratic National
Committee and the Electronic Frontier Foundation, said that they
do much of their fundraising by e-mail and that AOL's plan would
severely limit their ability to raise money. The letter also
argues that the plan would create a two-tiered Internet, one for
those who pay and one for those who don't. AOL's fee system is
intended to cut down on spam by charging senders between .25 and
1 cent per e-mail. For that fee, the sender's messages will be
delivered without being screened for spam. Unpaid messages will
be subject to spam and other filters. The idea is that spammers
would be unwilling to pay for each of the billions of messages
they send to people who don't want them.
Since its original announcement, AOL has said it would not
charge nonprofits the delivery fee.
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Strategies To Fight Email Spam
By John Tourloukis
If you are a business owner and you rely on email, spam is going to be
a major concern. How you address it can make a big difference in employee
efficiency. Email spam has been a nuisance and has gotten even worse over
the last several years. Email spam slows down server performance and can
eat away at storage. Cleaning all those bad messages out of your inbox is
time consuming. The easiest way for viruses to spread is via email.
Having a strategy to deal with email spam and viruses threats is essential
for any business to survive and be productive. You can limit the negative
impact to your business by having policies and guidelines in place.
Tips to avoid getting email spam:
If you have a company web site, use a contact form that the web site
visitor can fill out. Some spam mers use robots that crawl web pages
looking for email addresses. Your web site designer should be able
to help you with this.
When signing up for forums, products and services use a free email or
throwaway account like hotmail or Yahoo mail.
When signing up for offers be careful what boxes you check although
technically not spam you may get a lot of email offers you do not want.
Never reply to an email spam message, this just lets them know that your
account is active.
You may want to use a throwaway email address if you post on newsgroups or forums.
These measures may help to reduce spam, but if you have an old email address
you may want to change your email address or deploy a spam filter system.
There are several choices for anti spam systems you could buy software that
runs locally on your PC to filter the spam, but this can be expensive, does
not prevent virus infection, and is not a good choice in a networked
environment. Managing individual machine spam software is inefficient.
If you have limited technical resources you can outsource you email spam filtering
to a hosted anti spam and virus solution provider. Spam filter service providers
colocate their spam and virus filters in data centers with redundant power and
network connections. You will need to change your mail exchanger on your dns
servers to point to the service providers spam filters. Your service provider
will then scrub your email for spam and viruses. They then forward your email to
your mail server minus the spam and viruses. This gives you a few extra layers of
protection. In the event of a network outage or server downtime your email is held
and is delivered when the network or your server is available minus the virus and
spam. Spam filter services also scan for viruses; this adds another layer of defense
to the virus software already running on your network.
If you have an organization with more than one hundred email boxes investing in your
own spam filter appliance is the most cost effective solution if you have the technical
expertise to manage the system. A spam appliance sits in front of your email server
and blocks spam and viruses. The price of the spam appliance will depend upon your
number of users, amount of mail and storage requirements.
Fighting spam is no longer be a losing battle if you have a good strategy to deal
with the threat.
About The Author:
John Tourloukis is the founder of Fast PC Networks Data Center Colocation, Disaster
Recovery Services, and Spam Filter Service.
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Your sucess is our focus; to that end, we will
always endeavor to bring you the most current and vital information to assist you on your road
to success. If you have an idea for a topic or have a question, please feel free to email
me directly at: fran@modernopportunity.com
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A personal message from the publisher...
How I became a proud, single, work at home grandma.
My name is Francine York, publisher of Modern Opportunity
Web site and newsletter. I welcome you to what is fast becoming the quintessential
business opportunity web site. Not only will you find a wide variety of interesting
and profitable opportunities; but you will find services and products as well. Feel
free to browse the site and read the many informative articles and columns geared to
assisting you in becoming a successful entrepreneur. My email "door" is always open to you;
so email me anytime and you will receive a personal
reply from me.
And now, about my background and how I came to publish this site and newsletter...
Due to budget tightening, my job at a not-for-profit agency was cut back to part time. Because I
needed more of an income, I set out looking for a new position. At about the same time, my daughter
and son-in-law gave me the wonderful news that they were expecting their first child and my first
grandchild! My joy was boundless until the reality of economics deflated my euphoria. My daughter
would have to go back to work three months after the baby was born. I started envisioning he/she
being cared for by strangers in a day care setting. Fortunately, when I had my three children, I
was able to stay at home until the youngest was in full day nursery school; but she could not
financially do the same. EUREKA! It suddenly became crystal clear...I would stay home and care
for my grandchild. First I headed for my financial advisor to review my finances and
see if I could do this. He politely and firmly said, "Get a job, send your grandchild to day care
like so many others do; sell your house; giveaway your three dogs; and rent a small apartment, then
maybe you can afford to stay home." Needless to say, I was horrified and angry. You see, I had
recently separated from my husband of many years and could no longer rely on him to help with the
income. The more people told me what a crazy idea this was, the more I was determined to do it!
I began looking in the classifieds for home based business opportunities. Most listings were for
opportunities for which you needed a great deal of money; and that I would not be able to run from
my home. That was not going to do. Unfortunately, at the time, I was not knowledgeable about the
myriad business opportunities available which can be operated from the home. Finally, I saw an ad
for newspaper for sale. The same week my grandson, Ethan Jacob, was born (May 11, 2002), I became
the new owner of a business opportunity newspaper. Since I knew the impact the Internet has on today's
existence, I immediately started designing a web site. Today, after a year of changes, improvements,
redesign and hard work, the site has grown to over seventy-five pages with more on the way.
I am a proud, single, work at home grandma now; and loving every minute of it!...and guess what?
On March 18, 2004, I became a grandma for the second time...Ryan Caleb!
To give readers, some info about my educational background...I graduated from
Brooklyn College, Brooklyn, NY with Bachelor and Masters of Science degrees in the field of education.
I spent the next four years teaching in a N.Y.C. public junior high school. Coming next was a move
to the "burbs" in 1973 followed by the birth of my third child. When he turned four, I returned to
teaching in a Brooklyn High School. The commute, the conditions and having a mother who was quite ill
caused me to rethink the teaching profession. I decided that I needed a change, a challenge
and to be closer to home. My next venture was opening a retail business...a Hallmark card and
gift store on Long Island. Fifteen successful years later, that was sold. Not at all ready to
sit idly by and watch the world pass me, I sought a new focus. I found a job working for a small
marketing company. Since writing was always my hobby-I have been published several times-I was
able to write copy, marketing plans, radio commercials and the like. It was during that time,
after many years of marriage, that my husband and I decided to separate. The week after my
daughter was married, 8/13/00, I lost my job. Luckily, I was hired to do public relations,
write press releases, oversee the computer program, assist with development, etc. for the
not-for-profit agency at which I had been volunteering as a crisis counselor since 1995.
My story comes full circle... I am a very happy
stay at home, single grandma whose mission is to offer money-making opportunities, services,
products and essential information so others who desire, or need to, will be empowered and
able to stay at home; and they will be able to find all the resources necessary to do just
that right here...so, WELCOME and much success in your endeavors!
Thank you for your interest in Modern Opportunity...
Business Opportunities for Long Island and the world!
If you no longer wish to receive this Free newsletter simply choose any of these options:
1-by email newsletter@modernopportunity.com and write unsubscribe in the subject line
2-by telephone at: 631-673-3208
3-by mail: Modern Opportunity, 104 Pleasant Street, Suite B, Huntington, NY 11743
Thank you
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