The difference between a successful person and others is not a
lack of strength, not a lack of knowledge, but a lack of will."
-- Vincent Thomas "Vince" Lombardi (1913-1970)

"All mankind is divided into three classes:
those that are immovable, those that are movable,
and those that move." -- Benjamin Franklin

"Regret for the things we did can be tempered by time; it
is regret for the things we did not do that is inconsolable."
-- Sidney J. Harris

"My mother taught me very early to believe I could achieve any
accomplishment I wanted to. The first was to walk without braces."
-- Wilma Rudolph, Olympic Champion

"Talent hits a target no one else can hit;
Genius hits a target no one else can see." -- Arthur Schopenhauer

The difference between a successful person and others is not a
lack of strength, not a lack of knowledge, but a lack of will."
-- Vincent Thomas "Vince" Lombardi (1913-1970)

"All mankind is divided into three classes:
those that are immovable, those that are movable,
and those that move." -- Benjamin Franklin

"Regret for the things we did can be tempered by time; it
is regret for the things we did not do that is inconsolable."
-- Sidney J. Harris

"My mother taught me very early to believe I could achieve any
accomplishment I wanted to. The first was to walk without braces."
-- Wilma Rudolph, Olympic Champion

"Talent hits a target no one else can hit;
Genius hits a target no one else can see." -- Arthur Schopenhauer

We will be known forever by the tracks we leave. --Native American Proverb

Dear Subscribers,

This newsletter is for you, my email "door" is always open,
so please feel free to email me directly
fran@modernopportunity.com
with any ideas, comments, topics you would like to read about, etc.... _____________________________________________________________________

TIP of the Month by Bob Osgoodby

Just yesterday, I had a phone call from someone who wanted to
copy a picture from a web page and send it to a friend. While
the answer is basically simplistic, if someone has never done
it, it can be a challenge.

Now doing this on the phone, I had her right-click the image and
select "Save Picture As..." from the little menu that pops up.
Now that was the easy part. When we went to attach it to her
email, I told her what to do, and to select the file she had
just saved.

Try as she might, she couldn't find the file. OK - back to the
web page. This time I had her write down the directory and file
name she was saving. Back to the email and it went without a
hitch.

Unless you do something all the time, it is best to have paper
and pencil available when doing something new. That way you
don't have to trust your memory, when you are 5 or 6 steps away
from what you did.

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

8 Dynamic Marketing Tips by Bob Leduc

Here are 8 dynamic marketing tips to help you increase your
sales and profits fast.

1. Don't Just Sell Benefits

Don't just tell prospects what they gain when they buy your
product or service. Tell them what they lose if they do not buy
it. Most people fear loss more than they desire gain. Customers
want your product or service to enjoy the benefits it provides.
They will want it even more when you remind them of what they
lose by not buying it.

2. Use Pleasant Surprises to Close Sales

An unpleasant surprise can kill a sale. But a pleasant surprise
can help close a sale. For example, adding an unexpected bonus
immediately before your prospect takes the last action to
complete a sale will eliminate any last minute hesitation.

3. Provide Fast Delivery - Even When You Can't

The faster you can deliver your product or service the more
sales you will get. If you cannot deliver all or part of your
product immediately, add something to the purchase that you CAN
deliver immediately. It could be as simple as a series of
helpful tips related to your product posted on your web site
...available only to new customers.

4. Make Buying Easier

Every non-essential action in the buying process is an
opportunity for customers to reverse their decision to buy. Look
for ways you can make your buying procedure easier and faster.
For example, many marketers use a multi-step shopping cart to
get online orders when a simple online order form would do the
job with just 1 or 2 quick clicks.

5. Improve Your Offers without Lowering Your Price

You don't have to reduce your price to improve your offer.
Instead, simply load it up with bonuses. Make sure your bonuses
have a high perceived value to your customers ...even if they
cost you little or nothing.

6. Keep Your Advertising Up to Date

If you never make any changes in your advertising, your sales
will eventually decline. Don't abandon advertising that's
working - but do keep trying to improve it. And regularly test
new advertising to see how it works for you.

7. Outsmart Your Competitors with Alternative Marketing

Look for some alternative marketing methods your competitors are
overlooking. That's how one internet marketer discovered direct
mail postcards. They proved to be a highly effective and very
low-cost way to generate traffic to her web site ...while
concealing her marketing activity from competitors.

8. Neutralize Customer Complaints Quickly

Handle customer complaints quickly and with a positive attitude.
Strive to preserve your relationship with the customer instead
of your immediate profit from them. They will reward you with
repeat sales and referrals instead of punishing you by telling
everybody they know about their unhappy experience ...causing
you to lose future customers.

Each of these 8 marketing tips reveals a proven low-cost
marketing tactic many other small businesses have used to boost
their sales and profits. Integrate them into your marketing
program now and you'll quickly start enjoying the same results
too.

Bob Leduc spent 20 years helping businesses like yours find new
customers and increase sales. He just released a New Edition of
his manual, How To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*, a newsletter to
help small businesses grow and prosper. You'll find his low-cost
marketing methods at: http://BobLeduc.com or call: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV

Affiliate Program Marketing - Become An Online Marketing Success By Blake Stevenson

Advertising and marketing has become one of the largest and most
profitable careers around. Successful advertising gurus can command
huge wages by working in the creative industry. Few people would
choose to argue with earning money by the bucketful doing something
as simple and enjoyable as creating advertising campaigns.
The invention of the Internet has blown apart the traditions and boundaries
of many of the industries and business sectors, which have become
established in the real world. One of these is that of advertising,
the online market is vastly different to that of the standard tried
and tested methods. In itself the advertising industry has been
revolutionised and brought into the technological age. One of the
products of this marketing revolution is the affiliate program.

The affiliate-marketing program runs along the same fundamental
principles as that of the standard media marketing. However it
does have some vastly different attributes to make it almost
completely unique from the traditional associations of marketing.
Apart from the obvious difference that it is an online campaign,
affiliate marketing is a system based around commission and diversity.

The first major difference is the way in which advertisers are paid.
Rather than forking out for a huge advertising campaign from the outset,
the host website only pays an affiliate as and when they produce a new
customer for them. This not only provides the website with a cost
free outlay but also gives the affiliate the necessary incentive to
go out and find new customers for the site. Without customers the
affiliate doesn't get paid, so it stands to reason that most are
going to be working hard to secure valuable custom.

The second main difference is the way in which the advertising campaign
is mounted. Rather than running campaigns through an advertising agency
and standard media such as television, billboard and event sponsorship,
it is done through a network of websites. These subsidiary websites agree
to host the banners and other advertising materials, in exchange for their
commission. This form of free advertising means that a company can easily
spread it's advertising to an unlimited number of people from countries all
over the world, through it's sheer variety and breadth of websites.

Most successful industries utilise affiliate marketing, often in line with
traditional forms of advertising. Competitive markets such as that of online
sports betting have used the affiliate marketing program to generate exceptional
growth in businesses throughout the sector. Offering their clients a percentage
of the money generated by a player throughout their lifetime on the site gives
the affiliate a huge potential to earn significant money in the sports betting
industry. Not only has the sports betting industry taken off as a result of it's
affiliate program, but so has that of it's subsidiary marketing partner. The
sports betting affiliate industry is one of the most popular and profitable for
affiliates everywhere. The growth in the advertising sector has helped, both the
sports betting and affiliate industries develop into successful bi-products of each other.
About The Author: Learn how Party Poker affiliates are generating massive incomes
with this amazing poker affiliate program at http://www.epokeraffiliate.com/

Does Your Service Sell? by Kelley Robertson

Smart business owners know that providing great service to their
patrons is an essential ingredient to their overall success.
They also recognize that without a certain level of revenue they
will not stay in business. Unfortunately, many people think that
selling and service are two distinct activities and mutually
exclusive. So, where does the service part of the job end and
where does selling begin in a retail store?

I believe that service and selling work hand-in-hand to create
the entire experience for a customer. According to Webster's
dictionary, one definition of service is "to be ready to help or
be useful".

You can actually improve your service by applying a few
customer-focused selling techniques because effective selling is
an integral component of delivering great service. It's all in
the approach you use.

First of all, recognize that many consumers anticipate
sub-standard service from businesses. While this may appear
discouraging, it actually gives you an excellent opportunity to
distinguish yourself from many of your competitors. Here's a
personal example;

I recently ventured into a medium-priced fashion retail store. I
was greeted immediately by the two employees who were working,
and as I browsed through the store, one of them approached me to
make sure I was finding what I was looking for. At no time did
she make me feel that I HAD to buy, she simply commented on some
of the items I was considering. I eventually ended up spending
several hundred dollars because of the attention I received in
the store.

Personalized service is also a form of selling. An employee who
shows interest in her customers is more likely to sell more and
have a higher average dollar per transaction than her coworker
who simply processes a customer's order. Creating a connection
with people creates trust.

My wife and I once traveled to New Orleans for a one-week
vacation and decided to dine at a restaurant owned by a
well-known chef. During our conversation, the server learned
that we were on holidays and made us feel extremely welcome.
When the Chef arrived that evening she made arrangements for us
to meet him and prompted me to buy one of his cookbooks so he
could sign it. The service we received that night sold us on
returning again before we left New Orleans. Although we had
dozens of restaurants to choose from in the vicinity, we decided
to go back to this one because we knew the service would be
great. Now, many years later, my wife and I still talk about
that restaurant and our experience.

There are a few local retail stores I visit regularly because
they work at creating that connection with their customers.
They make me feel important which prompts me to return. Show
interest in your customers. Strike up a conversation. Talk to
them. Although it sounds simple, my experience has taught me
that most retailers do not engage their customer and create a
personalized experience.

Suggestive selling is not pushy. I remember shopping for cuff
links a while back. I had selected a pair in a certain men's
fashion store and was wandering around while I waited for my
wife. At one point, I stopped in front of a mannequin that
displayed a particularly unique tie. As I gazed at the tie the
salesperson said, "I can get one for you if you'd like." His
casual and comfortable approach made it easy for me to say
"yes". He then asked, "Would you like a suit to go with that
tie?" I laughed and told him that I had enough suits in my
wardrobe. He nodded and said, "We have some new raincoats that
will protect your suits. Would you be interested in seeing them?"

Even though it was evident he was trying to increase the size of
the sale, the way he positioned it indicated that he was
actually trying to help me. Plus, his casual, yet professional
and polite approach encouraged me to buy more than I had
originally intended.

In another situation in a completely different store, the sales
person took the initiative to suggest a few additional items
that complemented the ones I was considering purchasing. As a
result, I ended up buying a few more items that I had budgeted
for.

Professional selling is about helping people make educated
buying decisions. Professional service is about creating a
memorable experience for your customers. Combine the two and you
can quickly entice people to return while increasing the amount
they spend each time they frequent your business.

Kelley Robertson, President of the Robertson Training Group,
works with businesses to help them increase their sales &
profitability and motivate their employees. Receive a FREE copy
of "100 Ways to Increase Your Sales" by subscribing to his free
newsletter available at http://www.RobertsonTrainingGroup.com.
Kelley speaks regularly at conferences, sales meetings, and
corporate functions. For information on his programs contact him
at 905-633-7750 or Kelley@RobertsonTrainingGroup.com".

______________________________________________________________________

Women in Business

Insider Secrets to Internet Marketing by Gerri D Smith

The trick to developing a product that is guaranteed to
sell like crazy is to offer a solution to a problem. If you can
save people time, money, or hassle, they'll be willing to pay
for your solution! - Corey Rudl

If someone offered to help you make a million dollars,
why would you say, no? This very thing goes on all the time to
thousands of people all over the world. You may have never
imagined you could make a six-seven figure income, yet its
happening all the time on the internet. This is the result of
internet marketing. It is a viable business and has made many
millionaires. Even 19-year-old billionaires!

On the internet, millions upon millions of transactions
take place every day, every hour, every minute and every second.
This was not possible fifteen to twenty years ago. Now, with
access to the internet, you have the capability of reaching many
thousands of potential customers at the touch of a button. And -
you are only limited by your imagination.

Internet marketing sounds easy to do, yet most
businesses that currently use the internet to market their
business lose money. When marketing your business online, there
are three important steps that will make you feel confident.
They include:

1. Targeting your audience. 2. Automating your business, and 3.
Testing and adjusting your offer.

Your target audience depends upon the type of service or
product you are offering. A little homework is required here. If
you wish to sell hair and beauty products, you wouldn't send
your announcements to farmers. Find out where your customers are
by searching the web. Track what they are interested in when
they visit other websites. Find out by asking. Do market
surveys. Send out questionnaires. Query friends, acquaintances,
neighbors and find out what interests them.

You can easily find out what your customers want by
testing your products and services. Then if it doesn't sell, you
can make adjustments before spending lots of money on a product
or service that the market wont support. Testing new products,
ideas, or your advertising message on a small target audience
first, saves you time, effort, and money. Doing a small test,
first, also allows you time to make adjustments to your website
or your advertisement to meet the needs of your customer.

Automate your online business so that your valuable time and
attention is directed to creating more products or services.
There are now hundreds of web sources that offer business
automation services. They can send out your advertisements,
business cards, flyers, press releases, and post cards to
thousands of potential buyers at a time. They can notify your
customers when their order is ready to ship. They can do your
bookkeeping and track of your customers order.

Internet marketing can be as easy as you make it, and it
can be fun. Thinking up products and services that meet the
needs of customers and getting them to the customer in a manner
that is convenient and appropriate is rewarding in itself. And
when your product or service is something you love creating, and
when it helps others save time, money, feel and look good, this
is a great benefit.

Three other benefits of selling your product or service online
are:

1. You have access to a global market at the touch of a finger.
2. Your investment of time is small. 3. You can start an online
business with little cost.

Compared to the cost of offline marketing - newspaper, radio,
and TV ads, and the cost of postage with direct mailing, you can
set up a website at a low cost and start offering your product
or service and even see the results in a matter of days. With
internet marketing you can test your ads, sales offers, website
design, and notify thousands of potential customers - and
sometimes receive an order within hours - and almost at no cost.

The internet allows you to reach a global market and the
cost is much less than using the traditional methods. You can
quickly change your marketing plan and send out your marketing
message multiple times. Whereas, with the old way of selecting
the media and waiting for your ad to be scheduled, printed, and
then distributed, the comparison in cost and in time is
monumental.

For internet marketing to work for you, you must set
your business to run on automatic so you can put your attention
on developing more products and better services. You must target
your advertising message, consistently get it out to as many
potential buyers as possible, and be ready to test, test, and
test again to make certain your offer is what your customers
wish to buy. These key secrets are a small part of what makes
for a successful online business. Its up to you to find your
passion, your faith, and your will to increase your sales, and -
to give back.

Gerri D Smith publishes and hosts a Free inspirational
newsletter to motivate, support, and encourage you to discover
and experience the power of your own uniqueness. Individuals,
women business owners, and entrepreneurs are treated to a
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_____________________________________________________________________

Technology News 1/10/06

1-Justice Department Casts A Wide Net For Information

reprinted from Tip of the Day by Bob Osgoodby, Sat 4/1/06

Subpoenas obtained through the Freedom of Information Act
indicate that the U.S. Justice Department is seeking Internet
usage data from at least 35 companies in its efforts to defend
the 1996 Child Online Protection Act (COPA) against court
challenges.

One of the subpoenas sparked a legal showdown between the
government and Google, which challenged the request for millions
of records of Internet searches. In that case, the government
significantly scaled back its request, which the judge ruled was
allowable. Other companies that received similar subpoenas are
Comcast, EarthLink, AT&T, Cox Communications, Verizon
Communications, Symantec, and other makers of computer security
products. The Supreme Court has ruled twice that COPA is likely
unconstitutional, and the government will go to trial in October
to defend it. David McGuire, spokesman for the Center for
Democracy and Technology, expressed concerns echoed by other
critics that the government is seeking large amounts of
information to defend a questionable law.

__________________________________________________________________

Technology News

2-Amazon Wants To Sell Downloads

Online retailer Amazon.com is reportedly considering selling
downloads of movies and TV shows that buyers would be able to
burn to DVDs.

Internet retailers as well as entertainment companies have been
looking for a business model that allows online sales of movies
and TV shows yet also benefits the studios. A number of services
currently offer downloads, but Amazon's would be the first to
allow consumers to keep the videos they download. The retailer
is said to be negotiating with Paramount Pictures, Universal
Studios, and Warner Brothers on the deal, though officials at
Amazon would not comment on the rumored service.

Amazon's ownership of imdb.com, which it bought in 1998, is
expected to give Amazon an advantage competing with other movie
and TV download services as well. The Web site, which stands for
Internet Movie Database, has become the leading movie site on
the Web, passing Yahoo Movies in usage, according to comScore
Media Metrix.

_____________________________________________________________________________

Blog Your Way to More Traffic & Sales by Terri Seymour

Blog is short for web log. A web log is a journal of sorts that
is updated frequently to keep your visitors' interest. Blogs are
generally of a personal nature and express the opinions and
thoughts of the webmaster. Blogs also contain links and other
resources. Many people think of blogs as "online diaries."

Blogging is becoming a very popular method of publishing as it
does not require any technical knowledge and it can greatly
increase the popularity of your site. Some blogs allow the
visitors to post and enter there thoughts and opinions as well.

A blog keeps people coming back to your site and a blog is also
very helpful with the search engines because of the ever changing content.
Search engines love new content!

Starting a blog is not hard. There are sites that provide this
service for free.

First step is to take a look at some other blogs to get a feel of
how they are done. Simply pick your favorite search engines, do
a search for blogs and spend sometime reading and studying them.
Get familiar with different styles, formats and content until you
feel like you know what you would want to do with your blog.

You can then get started on your own blog. There are lots of
sites where you can start your own blog for free:

BlogDrive.com
Blogger.com/start
LiveJournal.com/

Take some time to design your blog. Decide what color scheme you
want to use and the type of layout you want. Some sites will have
pre-designed layouts and templates to choose from or you can
edit your own.

After you get your blog designed and set up, test it out with a
few posts. Make any necessary changes you feel it needs. Once
you have it tweaked, it is time to get started with your new
blog.

Once you start your blog, be sure and promote it heavily. Post
it in blog directories, announce it in groups and on boards.
Put it in your sigtag.

Blog Directories:

BlogWise.com
BlogCatalog.com
BlogHub.com

Do a search for blog directory or submit your blog and you will
find many more places to post your new blog!

Be sure and update your blog frequently and make it interesting.
Give it some personality! DO NOT neglect your blog!

Don't get discouraged if your blog is not an overnight sensation.
As with any marketing, it takes time to get noticed. Keep it
fresh and new and interesting and before long, you will be a
master blogger!

Find lots more tips, articles, and resources at
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____________________________________________________________________________________ _____________________________________________________________________________________

Your sucess is our focus; to that end, we will always endeavor
to bring you the most current and vital information to assist you on your road
to success. If you have an idea for a topic or have a question, please feel free to email
me directly at: fran@modernopportunity.com

___________________________________________________________________________________

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this site and subscribing to this newsletterModern Opportunity website

A personal message from the publisher...

How I became a proud, single, work at home grandma.

My name is Francine York, publisher of Modern Opportunity
Web site and newsletter. I welcome you to what is fast becoming the quintessential
business opportunity web site. Not only will you find a wide variety of interesting
and profitable opportunities; but you will find services and products as well. Feel
free to browse the site and read the many informative articles and columns geared to
assisting you in becoming a successful entrepreneur. My email "door" is always open to you;
so email me anytime and you will receive a personal
reply from me.

And now, about my background and how I came to publish this site and newsletter...
Due to budget tightening, my job at a not-for-profit agency was cut back to part time. Because I
needed more of an income, I set out looking for a new position. At about the same time, my daughter
and son-in-law gave me the wonderful news that they were expecting their first child and my first
grandchild! My joy was boundless until the reality of economics deflated my euphoria. My daughter
would have to go back to work three months after the baby was born. I started envisioning he/she
being cared for by strangers in a day care setting. Fortunately, when I had my three children, I
was able to stay at home until the youngest was in full day nursery school; but she could not
financially do the same.
EUREKA! It suddenly became crystal clear...I would stay home and care
for my grandchild.

First I headed for my financial advisor to review my finances and
see if I could do this. He politely and firmly said, "Get a job, send your grandchild to day care
like so many others do; sell your house; giveaway your three dogs; and rent a small apartment, then
maybe you can afford to stay home." Needless to say, I was horrified and angry. You see, I had
recently separated from my husband of many years and could no longer rely on him to help with the
income.
The more people told me what a crazy idea this was, the more I was determined to do it!
I began looking in the classifieds for home based business opportunities. Most listings were for
opportunities for which you needed a great deal of money; and that I would not be able to run from
my home. That was not going to do. Unfortunately, at the time, I was not knowledgeable about the
myriad business opportunities available which can be operated from the home. Finally, I saw an ad
for newspaper for sale. The same week my grandson, Ethan Jacob, was born (May 11, 2002), I became
the new owner of a business opportunity newspaper. Since I knew the impact the Internet has on today's
existence, I immediately started designing a web site. Today, after a year of changes, improvements,
redesign and hard work, the site has grown to over seventy-five pages with more on the way.

I am a proud, single, work at home grandma now; and loving every minute of it!...and guess what?
On March 18, 2004, I became a grandma for the second time...Ryan Caleb!

To give readers, some info about my educational background...I graduated from
Brooklyn College, Brooklyn, NY with Bachelor and Masters of Science degrees in the field of education.
I spent the next four years teaching in a N.Y.C. public junior high school. Coming next was a move
to the "burbs" in 1973 followed by the birth of my third child. When he turned four, I returned to
teaching in a Brooklyn High School. The commute, the conditions and having a mother who was quite ill
caused me to rethink the teaching profession. I decided that I needed a change, a challenge
and to be closer to home. My next venture was opening a retail business...a Hallmark card and
gift store on Long Island. Fifteen successful years later, that was sold. Not at all ready to
sit idly by and watch the world pass me, I sought a new focus. I found a job working for a small
marketing company. Since writing was always my hobby-I have been published several times-I was
able to write copy, marketing plans, radio commercials and the like. It was during that time,
after many years of marriage, that my husband and I decided to separate. The week after my
daughter was married, 8/13/00, I lost my job. Luckily, I was hired to do public relations,
write press releases, oversee the computer program, assist with development, etc. for the
not-for-profit agency at which I had been volunteering as a crisis counselor since 1995.

My story comes full circle... I am a very happy
stay at home, single grandma whose mission is to offer money-making opportunities, services,
products and essential information so others who desire, or need to, will be empowered and
able to stay at home; and they will be able to find all the resources necessary to do just
that right here...so, WELCOME and much success in your endeavors!

Thank you for your interest in Modern Opportunity... Business Opportunities for Long Island and the world!

If you no longer wish to receive this Free newsletter simply choose any of these options:
1-by email newsletter@modernopportunity.com and write unsubscribe in the subject line
2-by telephone at: 631-673-3208
3-by mail: Modern Opportunity, 104 Pleasant Street, Suite B, Huntington, NY 11743
Thank you