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Brand New Concept Builds Your Web Presence
... AND Your Traffic
by Ginger Geracitano ©2003
Some of the best ideas hit me in the process of maintaining my
web sites. Let this be a lesson to us all; keep track of your
activities so that you can recognize market trends.
Over the past month, I've seen an increase in my site's traffic
of over 25%. There is ONE very specific reason for this extra
burst of traffic:
Addition of a Site Map
A site map is a page that lists all the available content
on your web site. This is a wonderful navigation tool for
your visitors to easily and quickly find what they need,
but more importantly, it's the best search engine spider
food you can offer.
For an example of a site map, check this out:
As soon as I added a site map to my E-Zine's web site,
ALL of my articles became listed in the search engines.
We're talking Yahoo and Google, here... not some fly by
night pay per click engine that nobody uses. These
listings account for more than HALF of all my new traffic.
The very first text link on my index page leads to the
site map. Once the search engine spiders hit that link,
ALL of the pages on the site map get indexed too! This
works like magic, with immediate results.
Cost = $0 (zero, zilch, nada!)
While increasing your traffic through the use of a site map is a
fantastic tactic, there's something else that I've never seen
discussed before.
This *brand NEW* strategy will benefit authors, publishers and
anyone else that writes articles as a way of promoting their
business.
3 Easy Steps To Creating A *BURST* Of Traffic
1) Go to your favorite search engine and do a web
search on the title of your own articles. If you're lucky,
you'll see your articles as they've been indexed on sites
using them for content.
*This is a great way to make sure your copyright terms
are being respected also.
More importantly, once you've searched for the title of
your article, you're looking at a listing of potential
webmasters that would benefit from adding YOUR article
to their site!
Think about it. Using your article's title brings up a listing
of web sites with the same exact key words. In most
cases, this will also mean that the sites have the same
target market as your article.
2) Look for sites of high quality. When considering a site
to propose your article to, look for their article listing. Do
they print the articles of others? If so, it's likely that
they will publish yours, too.
Even if they don't list articles that they didn't write, you
should still consider them as a possibility. Why?
Targeted marketing, that's why. Remember, your
article's title matches THEIR keywords! This is a win-win
situation for all involved.
- They get content
- You get exposure
- Their visitors gain information they might not
have found otherwise
3) Contact the Web Master of the sites you'd like to
have publish your site. If they have a contact form, use
it. If they have a forum, join it. Use your article listing
page in your signature line, with an offer of *reprint
rights*.
If they list a phone number, CALL IT! After all, you have
great content for their site that can help THEM gain
higher ranking in the search engines.
Quality content that matches their key words. Propose an
article swap with these targeted sites, and you're off to a
brand new level of web site exposure.
P.S. Don't forget to use a resource box that invites the reader
to join your publication.
~~~ About the Author ~~~
This article may be distributed freely on
your website, as long as this entire article,
including links and this resource box are unchanged.
Copyright 2003 Ginger Geracitano All Rights Reserved.
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